Yesterday we we’re over the moon to confirm that we’ve collaborated with friends Manchester’s Cloudwater Brew Co to bring you a Cloudwater and Friends four-pack!
Brewed at Brewdog Brewery in Scotland, also joining us in the 4 pack will also be our dear friends and the very talented Eko Brewery, The Queer Brewing Project and Rock Leopard Brewing. This pack celebrates businesses owned by people who are underrepresented within the beer industry and wider society.
Eko and Rock Leopard are believed to be the only breweries in the UK that are Black-owned and -operated, while Queer Brewing was established to provide visibility for LGBTQ+ people in and around the beer industry. As for Good Karma, well you know us! We’re an alcohol-free beer brand with Indian roots that champions mindful drinking and puts social responsibility at its core!
We’re particularly excited that our tiny brand will be included as a non-alcoholic offering in this beer four-pack, demonstrating the growing popularity of mindful drinking. Mindful drinking is a consumer led movement thats now here to stay, it’s part of our fabric now and we have all seen its growth over the last couple of years
Good Karma our little brand is out there to promote, wellbeing, positive vibes! Everyone has a story a reason as to why they are cutting down or giving up alcohol, we can only help them with their journey and aim to be a brand with positive actions.
The pack will retail at £10 and includes the following:
- Embracing Otherness (Cloudwater x Eko Brewery), 6% IPA dry hopped with Simcoe
- Free Your Mind (Cloudwater x Good Karma Beer Co), alcohol-free IPA dry hopped with Talus
- Our Love Fills The Air (Cloudwater x Queer Brewing), 6% IPA dry hopped with Citra
- One Way or Another (Cloudwater x Rock Leopard Brewing), 6% IPA dry hopped with Mosaic
You can read more about the Cloudwater and Friends four-pack on Cloudwater’s blog here.
Cloudwater x Good Karma: Free Your Mind
Our beer, Free Your Mind, is an alcohol-free IPA dry hopped with Talus one of our favourite hops.
Good Karma founder, Steve, says:
“We’re so grateful for and feel privileged our love for the whole team is MASSIVE. The project is all about good vibes and positivity and gives hope to others in our communities in similar positions. If there is one prerequisite to being mindful, it’s that you need to be ‘in the moment’ if you’re going to notice the goings-on around you. You can change the way you think and feel about alcohol when you drink mindfully, yet we must not forget it’s not just about what you drink, but mindfulness is also about our actions as individuals and the effects of those actions upon others.”
We can’t WAIT to see our beer out in the wild! Make sure to tag us in your photographs and share the love!
The Cloudwater and Friends four-pack will be available from Tesco stores from Monday, 19 April 2021.
BE GOOD, DO GOOD, FEEL GOOD
